Terrestrial broadcast series have long been established as popular TV programs, produced and broadcast through terrestrial broadcasting stations. In contrast, online services are internet-based streaming platforms, with global streaming giants, regional streaming services, and domestic platforms being representative examples. As viewing trends evolve, competition between network-produced series and OTT services has become fierce. Consequently, each platform is developing original productions and employing adaptive strategies to stay ahead.

Differentiation Strategies of Terrestrial Dramas

Terrestrial dramas focus on providing content with widespread popularity while maintaining traditional storytelling methods. In particular, they actively cast renowned leads to attract audience interest and produce television series that resonate with a wide range of age groups, thereby securing a broad viewer base. Additionally, leveraging their historical credibility and brand trust, they continue to deliver time-tested formulas, ensuring reliable audience numbers. This allows audiences to have multiple options to 후후티비 최신 engage with network television through various mediums.

Differentiation Strategies of OTT Services

OTT providers are expanding their influence by employing tactics distinct from legacy media. Firstly, they actively adopt unconventional narratives and unique structures, prioritizing originality and artistry over mass appeal. Secondly, they offer tailored content that aligns with niche preferences, targeting niche audiences. Lastly, they focus on producing globally accessible media aimed at the worldwide audience, allowing them to secure viewers not only within their region but also on a global scale. Through these methods, OTT platforms are redefining the market in ways unlike legacy channels.

Competition and Collaboration Between Platforms

As major TV networks increasingly enter the streaming space, competition has become fierce. For instance, one of Korea’s leading networks and a long-established broadcaster operate their own OTT services, 'KBSon' and 'wavve', respectively, making available their existing TV shows on internet-based distribution channels. This effort helps sustain the relevance of established TV channels while expanding their digital reach. Meanwhile, the growth of alternative digital platforms is shifting audience preferences towards more on-demand entertainment.

Conversely, digital platforms are also solidifying their influence by partnering with legacy content producers. Netflix has gained worldwide success with K-content hits like the breakout survival thriller and 'Hellbound', leveraging the high-quality filming standards of traditional industry leaders. This collaboration helps both parties complement each other’s strengths, fostering a richer content environment. As a result, the boundaries between network TV and streaming continue to become less defined.

Ultimately, legacy TV series and streaming platforms are both rivaling each other and seeking collaboration through their respective unique approaches. network-produced content maintain established storytelling and broad accessibility, whereas digital platforms provide genre-defying and globally targeted content. As collaboration and integration between these platforms continue to grow, audiences can expect a wider-ranging and elevated content environment in the future.